One day a boy from Preston decided to go to India after finishing high school. There he met a girl from Mumbai who he would never forget. He learnt all about her beautiful culture of Jainism with premises of non-violence and non-attachment. The principles of Jainism like Veganism include a lifestyle avoiding harm to animals and their life cycles. This boy loves to cook and embarked on a journey to make her the tastiest dairy free and vegan ice cream he could….
We Value: Sensory Experiences (embracing the moment) To us, every sensory experience is meaningful. From childhood memories of eating ice-cream in Mumbai; that heightened sense of excitement. To now: taking some precious time out in the day to indulge in a small treat: an accessible luxury.
Depth of Flavour We’re not interested in dabbling in artificial flavours, nor supplying another sugar hit. After 12months of exploration and taste-testing batch after batch, we’ve created a salty and dense, sensory experience. Bold flavours that last beyond your front palate. Our condiment suggestions only enhance the experience (like a little extra crunch from a waffle cone). Created for like-minded, lovers of quality food.
Balance We value a balance of: Mental and physical wellness (our ingredients are respectful to both). A balance of: A healthy diet, with small quantities of indulgence (without the excess, i.e. gluttony). A balance of respect: For people, community and the planet.
Artisanal Touch We’ve always believed in quality over quantity and a hand-made touch, is like a stroke of gold. Our aspiration is to be artisanal experts in our community, not corporate conglomerates. Our journey to success sees a handful of perfected flavours in the hands of our valued customers, rather than an entire supermarket shelf filled with a mediocre and meaningless product.